Personal Wealth Potential

Know your worth to achieve

your goals

Personal Wealth Potential is a calculation that challenges us to know ourselves and our worth. It’s a new way to see ourselves, treat ourselves, treat others, and expect them to treat us.

WHAT IS IT?

Learn the number that unlocks your potential

Personal Wealth Potential (PWP) is the total financial contribution you’re expected to make to your family over your working life. If something were to happen to you, life insurance based on your PWP provides loved ones with funds they need to cover daily expenses, pay off debts, and pursue their dreams.

childcare

Childcare

$50,000

healthcare

Healthcare

$75,000

“I like to remind my clients that PWP isn't just about a number—it's the start of a roadmap for your family's future, even if you’re not there.”

Leanne K

Leanne K

Wealth & Equity Advisor

PWP Factors

How we calculate your Personal Wealth Potential

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Annual income

The earnings you bring home each year, reflecting your financial contribution to your household and loved ones.

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Employment duration

The number of working years left until retirement, i.e. how long you'll continue to earn income.

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Expenses & liabilities

The debts and living costs your family faces, including mortgages, loans, and daily expenses.

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Savings & investments

The assets available to support your family, such as savings accounts, stocks, and retirement funds.

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Dependents’ needs

The specific financial needs of your dependents, including tuition, healthcare, and lifestyle.

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Tax considerations

The impact of taxes on your income and investments, affecting the net financial support available to your family.

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Inflation rate

The expected increase in cost of living over time, which affects future value of earnings and expenses.

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Financial goals

Long-term financial objectives such as college funds, retirement plans, and significant life events.

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