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Erasing The Racial Wealth Gap In One Generation

WE started a movement to leverage life insurance to create $500 billion for the Black community​

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Why Let Our People Remain Behind When We Have The Solution?

WE have an opportunity to erase the Racial Wealth Gap In One Generation and change our community forever! All it takes is the community of commited and well equiped financial advisors to connect with Black families all over the nation. We’ve suffered enough…we can this fix this now!

Too many families need our help
WE Grieve...They Gain Wealth

Other communities have been utilizing the power of life insurance for years while we’ve been left to think of it as a way to cover funeral expenses

WE Aren't Ready

Tragedy can strike at any time. Life Insurance is a way to shield our families from financial hardship just in case the unexpected happens?

WE Are In The Dark

Too many families don’t know how to use the power of LIFE insurance while they actually LIVE!

A History of SUCCCESS

We already Generated $50 Billion For Black Families

Now Its Time To 10X those results and WE want you to be a part of it

How Do We Get To $500 Billion?

WE is on a mission to  help the industry to do more. Building on a proven program that has already created $50 billion in Black wealth, while embracing the historical framework used by former Black life insurance companies to come together for security for loved ones, jobs, and economic power, WE is scaling a movement across the life insurance industry.

Generate More & Larger Policies

By Making Sure Every Family Has At Least $250K in Coverage, we can reach our goal and erase the Wealth Gap.

Hire 10,000 New Black Financial Experts

WE will need more people that look like us to unite and reach the families that need us the most.

Provide The Vital Resources For Professionals & Families

To make the mission thrive, WE will provide resources, education, and connections to Families & Professionals.

Who Are WE?

Eugene Mitchell

Founder, NYC

Consultant/Speaker/Author- ‘Closing the Racial Wealth Gap: 7 Untold Rules for Black Prosperity and Legacy’

  • Leaders of the largest African American Market Unit—Former Corporate VP and Former Managing Partner
  • Worked for 20 years to grow from 500 to 1,500 Black -contracted and -producing agents, and 60+ Black managers
  • We were mentees of Cirilo McSween, the first Black agent to cross the color barrier in 1957
  • Built a sales system – for Black agents to properly serve the Black community without malpractice
  • Provided knowledge to families about life insurance and got 200,000 to buy $250,000 for protection and tax-free future income

Roderick White

Co - Founder, SC

Managing Partner at New York Life Insurance Company

WE Understand that you are the key!

There is only so much one small group in one organization can do. That is why we are dedicated to creating a community where Black professionals, organizations, and companies can thrive.

So How Do WE serve You?

Access Wealth Generation Tools

Access Our Professional Development Platform and get special access to training in the industry that will help you grow your business today!

Provide Insider News

Get access to the news and resources you can use to stay on top of the industry. Be informed of trends and changes you need to know.

Join Today

Create A Strong Community

WE are building a community of over 10,000 Black agents, advisors, and financial professionals.

Access Special Interviews From The Experts

Get trained by the best by tuning tapping into our interview with experts series. These are top producers in the industry sharing knowledge that isn't all publicly available.

Get Notified Of Important Events

We are gathering all of the must - attend events and trainings around the nation so you have one place to go to be informed.

Join Today

Collaborate Powerfully

WE are constantly reaching out to potential partners and organizations that you can collaborate with to grow your network and book of business. Leverage our hard work and reach more people.

Real Lives Are Being Changed

A father's enduring love and legacy...​

Thriving in the midst of tragedy

Jeff and Erika agreed to always co-parent and work together for the benefits of their daughter, Jordyn, even though their relationship did not last. They maintained a great relationship for years in a long distance arrangement, alternating weekends by driving to meet each other halfway to hand off for their visits. Read More>>

our partners trust us

Stuart Oneil

CEO, Luryc

“Lunno is a highly professional consulting firm. We can depend on them to be transparent, smart, and committed to our success.”

Elly Brett

Business Operations, Bewarx

“For over 10 years, Lunno has consistently proven their ability to understand our business needs and help us outperform our expectations.”

Jenna Ballard

VP Marketing, Wico

“When we needed help to manage the strategy and rollout of a complex marketing plan, Lunno turned out to be the perfect partner.”

Join The Movement Today

Be Part of the WE community​

Do you want to help close the racial wealth gap? Learn more and join the mission:

For Families

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Passion for results

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Constantly improving

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