Erasing The Racial Wealth Gap

From Surviving​
To Thriving​

WE started a movement to leverage life insurance to create $500 billion for the Black community​

Life insurance can help close the racial wealth gap in one generation.

Inheritance from life insurance is a major contributing factor to the racial wealth gap between White and Black America.

The failure to use life insurance as a wealth building tool means that Black families receive far less inheritance and family financial support than White families.

This disparity, and the resulting financial insecurity, leads to missed opportunities (ie. down payments for homes, college educations, entrepreneurship, and retirement.)

We must understand the many benefits of life insurance and incorporate it as a foundational financial asset for Black families, Black businesses, and Black organizations and institutions.

To create substantive and sustainable change we need individuals, Black agents and financial advisors, and corporations committed to promoting equity and community transformation.

What important role will you play in ensuring economic equity by closing the racial wealth gap?
• Consumer
• Financial Advisor
• Corporate or Individual Supporter

A History of SUCCCESS

We already Generated $50 Billion... For Black Families

Now Its Time To 10X those results!

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Why Is This So Important?

WE have an opportunity to erase the Racial Wealth Gap In One Generation and change our community forever!

How Do We Get To $500 Billion?

WE is on a mission to  help the industry to do more. Building on a proven program that has already created $50 billion in Black wealth, while embracing the historical framework used by former Black life insurance companies to come together for security for loved ones, jobs, and economic power, WE is scaling a movement across the life insurance industry.

Strengthen 2 Million Black Families

By Making Sure Every Family Has At Least $250K in Coverage, we can reach our goal and erase the Wealth Gap.


Hire 10,000 New Black Financial Experts

WE will need more people that look like us to unite and reach the families that need us the most.


Provide The Vital Resources For Professionals & Families

To make the mission thrive, WE will provide resources, education, and connections to Families & Professionals.


The life insurance industry has been a contributor to wealth inequality in America over the last 200 years

From past racist policies and practices that impacted underwriting and trust in the product and companies; to the lack of the proper education and utilization of the many benefits offered by the products; to ongoing systemic obstacles experienced by Black advisors and managers, all of these factors have continued to widen the racial wealth gap and challenge Black financial advisor career success.

Real Lives Are Being Changed

A father's enduring love and legacy...​

Thriving in the midst of tragedy

Jeff and Erika agreed to always co-parent and work together for the benefits of their daughter, Jordyn, even though their relationship did not last. They maintained a great relationship for years in a long distance arrangement, alternating weekends by driving to meet each other halfway to hand off for their visits. Read More>>

our partners trust us

Stuart Oneil

CEO, Luryc

“Lunno is a highly professional consulting firm. We can depend on them to be transparent, smart, and committed to our success.”

Elly Brett

Business Operations, Bewarx

“For over 10 years, Lunno has consistently proven their ability to understand our business needs and help us outperform our expectations.”

Jenna Ballard

VP Marketing, Wico

“When we needed help to manage the strategy and rollout of a complex marketing plan, Lunno turned out to be the perfect partner.”

Be Part of the WE community​

Do you want to help close the racial wealth gap? Learn more and join the mission:

For Families

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Passion for results

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Constantly improving

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