Partnering for broad-based collective impact
Life insurance has been ignored for too long as a wealth-building and legacy creation tool in the Black community.
Take a minute to learn how to maximize the many benefits of life insurance and close the racial inheritance gap for your family.
Here are steps you can take to create family financial strength and community transformation.
Our goal to educate, underwrite and empower
We are bringing families, organizations, and advisors together to do just that
Advancing Corporate Social Responsibility
We believe that everyone wins when organizations do good and do well
Enhancing your reach, resonance, resources and reputation
Get help reaching new markets and deepening your connection to current communities
WE Understand The Importance Of Life Insurance

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There is TOO much different information on how to use Life Insurance
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Some families don't hear enough about Life Insurance
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Or don't believe in its value all together
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So many "influencers" and "experts" give blanket device that adds to the confusion
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The process of understand the cost, value, and product selection can be overwhelming
Advancing Corporate Social Responsibility

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Brings in more revenue. Consumers are more likely to spend money with socially responsible companies
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Furthers your public trust. In a business that requires people to serve people, trust can make all the difference
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Spurs positive relationships with communities by moving the conversation to more than just a business transaction
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Increase sustainability. By encouraging the sharing of life insurance stories, we keep people connected with how partners are already changing lives
WE is Here To Serve Our Partners

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Reach - WE will help our partners break into new markets and bring in more talent
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Resonance -Use the right language, stories, and messaging to connect with the Black community
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Resources - WE will work with our partners to provide marketing materials, training, and consulting
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Reputation - Be seen as a company that cares and part of something larger.
Coaching, training, consulting
Learn how we can provide your organization with the support it needs internally
Our $500 Billion Campaign
See how life insurance can change families for generations to come
Take action
If you are ready… to protect you family, to leave a legacy, and to empower your community:
- Join the WE community of partners, advisors, andf families
- Share feedback, stories, ideas
- Get training and resources for your organization
Get The Support You Need

"Chris Burand, president of Burand & Associates, an insurance agency consulting firm, estimates that the new producer failure rate is as high as 70% to 80%. Other estimates have pegged failure rates for new agents as high as 50%." *
We will work with your leadership, agents, and employees to get the training and coaching needed to:
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Strengthen your Black community outreach and connections
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Increase Black advisor production, retention, promotion, and sales persistency so everyone
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Attract and keep new talented agents
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Strategically and profitably partner and further this mission
*from https://www.insurancejournal.com/magazines/mag-features/2020/04/20/565225.htm
The $500 Billion Mission
We will solidify the financial strength of 2 million Black families, and the hiring of 10,000 new Black financial advisors.
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WE are helping to educate families to utilize life insurance
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WE are inspiring an agent-led movement
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WE is helping companies and agencies to
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WE are Connecting foundations and non-profits wishing to empower and transform communities